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Why do rates vary between countries?

Pete avatar
Written by Pete
Updated this week

Rewards for PTC (Paid-to-Click) offers and survey tasks vary by country mainly because advertisers pay different rates depending on the value of their target audience.

Here’s a simple breakdown πŸ‘‡


🌍 Why rewards differ between countries

  1. Advertiser demand: Companies in wealthier countries (like the US, UK, Canada) spend more per user because those users are more likely to purchase their products.

  2. Purchasing power: Advertisers pay higher rates for audiences with greater buying power.

  3. Local ad budgets: Marketing budgets vary by country β€” a US company might spend $1.00 per click, while a Nigerian company might only spend $0.05.

  4. Survey targeting: Many surveys look for users in specific regions that match the study’s goals, so countries with more active research panels get higher-paying offers.

  5. Fraud and quality control: Some regions have higher fraud rates or lower data quality, so providers lower payouts to balance the risk.


πŸ’΅ Example of PTC / Survey reward comparison

Country

Typical PTC Reward

Average Survey Reward

Notes

United States (US)

$0.02 – $0.10 per click

$0.50 – $5.00 per survey

High advertiser demand, high payouts

Nigeria (NG)

$0.001 – $0.01 per click

$0.05 – $0.50 per survey

Lower advertiser spend, smaller survey pool

(These are average market ranges seen across platforms like TimeBucks, ySense, and OfferToro β€” exact values vary by provider and campaign.)


🧠 In short:

Advertisers pay based on how valuable the audience is to them.

Users in high-demand countries like the US earn much more per task than users in Nigeria, where ad budgets and purchasing power are lower.

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