Understanding Surveys & Target Audiences

Taking surveys can be an effective way to earn extra cash, but not everyone gets the same opportunities to participate. Understanding why some people receive more surveys than others is key to getting more survey invitations.

The primary factor in the number of surveys you receive is your profile, not just the country you live in. Different survey providers may be looking for specific groups of people, such as females aged 45, single, with three children, and with pets. By having a specific target audience, survey providers are able to craft questions that are more likely to inform and benefit their customers.

Another key factor to consider is age. Although survey providers may target specific age ranges, on average the older you are, the more surveys you will receive. This makes sense, as research has shown that people become less trusting of online surveys as they age. People in the 18-24 demographic are much more likely to take a survey than people in the 35-44 demographic.

Ultimately, by understanding what survey providers are looking for and why, you can maximize the number of surveys you receive. Pay close attention to the age range and target audience specified in each survey invitation you receive. If you fulfill the specified criteria, give yourself a chance to participate — you may find that you’re eligible for higher-paying or longer surveys.

Have you been taking surveys regularly? Let us know how you’ve been successful in the comments below.

It all depends on your profile, not just the country you live in. Some survey providers target specific people such as females, aged 45, single, with 3 kids and with pets (as an example). This is why some people get lots of survey while others don't get many. Usually the older you are, the more surveys you will get.